Image source: Wired
Short-mobile video application TikTok will be donating $2 to Conservation International, for every video uploaded by the public tagged with hashtag #SaveOurOceans on its platform. The partnership was established to address marine plastic pollution and help save 3,000 sq. km of ocean, with funding up to $100,000.
Challenges dominate the application with success seen through Jimmy Fallon’s #TumbleweedChallenge, which garnered 8,000 videos with over 9 million views in seven days. For the #InMyFeelings challenge, the platform had over 5 million videos compared to only 1.7 million on Instagram. To show their support for ocean conservation in a creative manner, the #SaveOurOceans challenge allows TikTok users to help raise awareness to protect the marine ecosystem. TikTok has created an ‘ocean’ effect on the platform that lets users virtually “clean plastic” out of the ocean.
According to Conservation International, there’s more plastic than fish in the oceans, with about eight million metric tons of plastic dumped annually. By 2050, ocean plastic is predicted to outweigh all of the ocean’s fish. 80% of the global plastic pollution comes from just 20 countries, including China, Indonesia, and the US. The global campaign is welcoming participants from the US, the UK, France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA, South Africa, Brazil, Mexico, Colombia, Argentina and Chile.
Influencers and celebrities like Shailene Woodley, Hannah Snow and Miss Fuji the Shiba Inu also accepted the challenge and contributed on the mobile platform. “We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource,” said Bryan Thoensen, Head of Content Partnerships, TikTok.
The mobile application’s culture is designed for its users to help reach virality, making success as a trending video not unusual. In October 2018, TikTok’s installs were higher than those of Facebook, Instagram, Snapchat and YouTube in the US. Earlier this year, musician Lil Nas X uploaded a song titled “Old Town Road” which brought him immense popularity and caused record labels to take notice. The young American artist ranked second in Spotify’s most-streamed songs of summer 2019.