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On Thursday, Timberland announced its pledge to plant 50 million trees around the world by 2025 as part of a sustainability push.
Founded in 1973, Timberland is a global outdoor lifestyle brand based in New Hampshire, with international headquarters in Hong Kong and Switzerland. As part of its tree-planting initiative, the corporation has planted 10.2 million worldwide since 2001; a goal that was surpassed two years short of the initial 2020 target.
Research led by Swiss University ETH Zurich reveals that the restoration of trees remains among the most effective strategies for climate change mitigation, and a worldwide planting program could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities.
Over the next five years, Timberland says it will support multiple reforestation initiatives around the world in support of a greener future. “Trees and green spaces help improve the quality of our planet as well as individual wellbeing. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future”, said Jim Pisani, global brand president at Timberland.
To aid in their vision, the company has teamed up with seven partners from across the globe including organizations like American Forests (United States), Great Green Wall (Mali), Justdiggit (Tanzania), Green Network (China), Las Lagunas Ecological Park (Dominican Republic), Smallholder Farmers Alliance (Haiti), Trees for the Future (Kenya), and Treedom (Ghana).
In an attempt to involve the public, Timberland is calling on consumers to join the movement by taking simple, small actions for a healthier planet. Under its largest-ever global campaign “Nature Needs Heroes”, 12 eco-heroes who are making a lasting, positive change for their communities and the environment will be celebrated.
Besides its greening goal, Timberland has also set energy and waste goals. By 2020, it is aiming to reduce its energy use by 10% and source 50% of energy instead from renewable sources. Additionally, with the ultimate goal of Zero Waste, Timberland is aiming for a 95% waste diversion rate by next year.
Similarly, other companies are also embracing sustainability in fashion. Prior to the G7 meeting last month, major retailers and textile firms signed a "Fashion Pact", committing to lowering the industry’s negative impact on the environment. Companies that have signed on the pact thus far include Burberry, Zara parent Inditex, Nike, Adidas, Coach parent Tapestry, retailer Nordstrom, and Calvin Klein parent PVH.