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The UAE is the strongest and most valuable country in the MEA region in 2019, according to Nation Brands’ report.
It is also the only Middle Eastern country to make it into the Top 10 Strongest Nation Brands ranking. It landed in sixth place right before Finland, Japan, the US, and Denmark. It earned the elite AAA rating and a Brand Strength Index score of 86.6 out of 100, although showing a slight drop from 2018.
On the list, Singapore retained its title as the strongest nation brand in the world, beating contenders Switzerland and Netherlands.
The UAE’s brand value also ranked in the top 20, making it the only MEA country to earn a spot on the Top 100 Most Valuable Nation Brands list. Its brand value saw a 3% increase to $730 billion compared to last year’s $707 billion. The US leads the way with $27.7 trillion in brand value followed by China ($19.4 trillion), which saw a 40.5% increase. Germany ($4.8 trillion), Japan ($4.5 trillion) and the UK ($3.8 trillion) also made it on the list at third, fourth and fifth place, respectively.
The London-based independent brand valuation consultancy’s report revealed that India jumped to the 7th spot on the most valuable nation brands list, up 18.7% to $2.5 trillion since last year as it recovered from the global financial crisis.
Though the U.A.E. didn’t land on the Top 20 Fastest-Growing Brands ranking, 11 of 2019’s fastest-growing nations came from MEA, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%).
“With the western world seeing a real crisis of leadership on both sides of the Atlantic, the developing world is catching up. Bolder, more agile, increasingly innovative African, Middle Eastern, Asian, and Latin American nation brands are racing ahead at breakneck speed, poised for further growth in the years to come,” said David Haigh, Brand Finance’s CEO, in the report.
Out of 100 countries, here are the ones from MEA that made it on the most valuable nation brands list: