Image source: Prada
According to MBLM’s 2019 Brand Intimacy Report, luxury is the seventh most intimate industry in the UAE, with fashion powerhouse Dior ranking top of the list. Chanel and Louis Vuitton came second and third, respectively.
Apart from celebrity-led partnerships, high-end fashion labels have been busy inking deals with everyday brands this year, creating waves in the fashion and luxury landscape.
Here’s a rundown of the latest global collaborative releases this year so far:
Prada x Adidas
Italian luxury fashion house Prada and sportswear giant Adidas joined hands to release a limited-edition sneaker collection for both men and women. The aim of this new collaborative work is to “investigate the realms of heritage, technology and innovation—and to challenge conventional wisdom through unexpected strategies,” according to Prada’s press release.
Adidas has previously worked with high-end fashion labels including Stella McCartney, Pharrell Williams, and Kanye West's Yeezy line.
Alexander Wang and Gentle Monster
Back in August, the Korean eyewear brand worked on snake-themed sunglasses, titled M.PRI$$, alongside fashion label Alexander Wang, marking their second time working together. The slithering designs are already sold out.
Balmain and Puma
For the first installment of their creative collaboration, the French luxury fashion house and German sportswear and sneaker brand teamed up with Cara Delevingne on a unisex boxing-inspired campaign. Created by the British model and Balmain’s creative director, the collection is expected to be available on November 21.
Rami Al Ali and Charles & Keith
The Dubai-based fashion designer has added his couture touch on an exclusive capsule collection for Charles & Keith in the Middle East. Al Ali released five designs that add the Syrian-born designer’s signature touch to the debut line. The collaboration was the first of its kind for both brands, locally and internationally.
Havaianas and Saint Laurent
Saint Laurent gave flip flips a high-end transformation over the summer. Right after its collaborative speaker release with Japan’s COTODAMA, the French fashion firm moved on to work with the Brazilian footwear label in creating monochromatic, zebra-like flip flops back in July. As part of the luxury label’s SS20 collection’s exclusive range of accessories range, the limited-edition footwear is priced at $65.
Dior and RIMOWA
Dior and RIMOWA partnered to launch a luxe travel capsule. Designed by contemporary artist Daniel Arsham, it was unveiled during the Paris Fashion Week for spring/summer 2020.
H&M and Giambattista Valli
The internationally recognized brands joined hands for an exclusive collaboration. The Italian couturier unveiled the entire clothing line on a runway show in Rome ahead of its official release. When the second long-anticipated collection was made publicly available during its launch day last week, the high-street retailer’s website reportedly crashed.
Gucci and Comme des Garçons
Uniting streetwear and luxury, Gucci—the world’s third most popular brand in Q3 as revealed by the Lyst report—and Comme des Garçons combined their distinctive styles to create a floral embellished bag. The special edition tote bag features Gucci’s signature green and red stripe running down vertically that perfectly complements the floral print and CDG branding.
Elie Saab and Emaar
This is where high-end fashion and real estate collide. The Lebanese fashion designer has teamed up with the Dubai-based real estate developer on designing haute interiors at Emaar Beachfront. This is the first time Emaar has collaborated with a world-renowned fashion designer.
MCM and BAPE
MCM and BAPE released a new collaborative apparel collection, consisting of everyday essentials with the label’s signature detailing and Visetos and BAPE’s iconic shark and classic camo print. Inspired by Japanese streetwear, the BAPE x MCM capsule dropped on October 26 and is currently sold out.