Lifestyle / #ForbesLifestyle

June 12, 2019,   2:35 PM

The Most Famous Fashion Brands Founded by Celebrities

Fouzia Azzab

Arabic editor- Forbes Middle East FULL BIO


We associate celebrity success stories with the roles or sports they have played, or even their most famous songs. Today, however, many world-famous celebrities—especially international female stars, such as Kylie and Kendal Jenner, Rihanna and Beyoncé —have their own signature brands, whether in fashion or cosmetics.

Here are some of the female celebrities making their mark in fashion.

Reese Witherspoon—Draper James

Reese Witherspoon is an award-winning actress and owner of Pacific Standard—the production company she founded in 2012. In 2015, she also launched Draper James, a clothing and homeware brand with prices ranging from $98 up to only $200.  

Reese, 43, is ranked 77 in Forbes’ 2019 list of America’s richest self-made women, with an estimated net worth of $240 million. 

Kendal and Kylie Jenner—Kendall + Kylie

After years of collaborations with other brands, Kendal and Kylie Jenner launched their own official lifestyle, clothing and accessories brand, Kendall + Kylie, in 2015.

Kylie Jenner, 21, is the youngest self-made billionaire in the world, with an estimated net worth of $1 billion according to Forbes’ 2019 World Billionaire list.

Kylie, who started by selling her Kylie lip kits for $29 per set in 2015, sold an estimated $360 million of Kylie Cosmetics products in 2018.

Kristin Cavallari—Uncommon James

Social media influencer and actress, Kristin Cavallari, 31, also found the time to launch her own Jewelry brand, Uncommon James, which inspired by her daughter’s middle name. With the help of famous names, such as Hailey Baldwin and Kate Moss, Cavalry’s brand focuses on small, delicate and feminine pieces, with prices ranging from $36 to $78.

Beyoncé—Ivy Park

Beyoncé is no stranger to the business world. After the now legendary singer founded her own fashion line, House of Deréon, she expanded to include sportswear through a collaboration with Top Shop, launching activewear and athletic apparel brand Ivy Park in 2016.

Her “On the Run” stadium tour, which she co-led with her husband Jay Z, earned her almost $5 million per show, amounting to a total of more than $250 million.

Beyoncé ranked 51 in Forbes’ 2019 list of America’s richest self-made women, with an estimated net worth of $400 million.

Mary Kate and Ashley Olsen—Elizabeth and James

Founded by Full House stars, Ashley Olsen and Mary-Kate in 2007, Elizabeth and James is a chic and modern lifestyle brand. The fashion designers have since won CFDA Fashion Awards with their unique and fashionable designs. The brand is named after their younger siblings and their modern clothing line features cardigans, dresses, shirts and pants. 

Mary Kate and Ashley Olsen set up high-end fashion brand, The Row, in 2006 before launching Elizabeth and James.


Rihanna collaborated with Puma in 2014, before launching her first cosmetic brand Fenty Beauty in 2017. As reported in the New York Times last year, Rihanna is set to be the first black female designer in LVMH, the parent company of haute couture design houses Dior, Givenchy and Fendi.

Rihanna is ranked 37 in Forbes’ 2019 list of America’s richest self-made women, with an estimated net worth of $600 million.

Serena Williams—Serena

Serena Williams is known for her unique fashion style, both on court and in everyday life. While she has collaborated with a large number of fashion brands in the past, she decided to branch out on her own by launching her fashionwear brand, Serena, in the spring of 2018.

In the last five years, she invested in 34 startups through her firm, Serena Ventures, with a portfolio of no less than $10 million. 

Serena Williams is ranked 80 in Forbes’ 2019 list of America’s richest self-made women, with an estimated net worth of $225 million.

Victoria Beckham—Victoria

The former Spice Girl launched her fashion brand, Victoria, in September 2008. While her brand struggled at first to make profits, followers praised the collection for its comfort wear. Victoria herself tends to wear her own pieces every day. 

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