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April 18, 2019,   10:39 AM

Samsung’s Foldable Phone Loses Sheen As Screen Breaks For First Reviewers

Mary Sophia

At Forbes Middle East, I write about some of the most successful entrepreneurs and companies that... FULL BIO

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Korean smartphone giant Samsung created a splash when it debuted its foldable phone Galaxy Fold much earleir than expected, deeming it ready for commercial roll out.

But the gadget has been reportedly facing a few problems in the hands of a handful of media personnel who have procured it for a review.

Bloomberg’s Mark Gurman reported that the phone’s screen started malfunctioning after he peeled a protective plastic covering on its screen that looked like any cover that comes with a new phone. The phone seemed to work perfectly when it was folded in but went black when unfolded.

Gurman is not the only one to report a screen malfunction. Reviewers from The Verge and CNBC too experienced issues with their samples provided by Samsung.

A BBC news report quoted an official Samsung statement that acknowledged there were few reports of damage but said it would "thoroughly inspect these units in person to determine the cause of the matter". 

Samsung surprised the observers by launching its foldable phone in record time, beating its competitor Chinese giant Huawei who was also developing a similar model. The company’s ability to produce a model quicker than its competitor put it a step ahead in the business.

Both Samsung and Huawei are locked in fierce competition for market share. Although Samsung shipped the highest number of handset units, Huawei is catching up steadily.

Last year, the Chinese company shipped about 200 million units – inching quite close to Samsung. Huawei has also penetrated new markets where the brand was previously unknown to create an identity.

It is not clear if the recent problems with Samsung phones would impact the gadget’s sales when it is finally launched in the market.



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