Business / #ForbesBusiness

February 19, 2019,   9:48 AM

Majid Al Futtaim Partners With SAP To Launch Digital Retail Platform

Amany Zaher


sap majid al futtaim 1a

Source: SAP

Dubai-based retail conglomerate Majid Al Futtaim announced that it has partnered with technology company SAP to launch a digital retail platform to provide real time insights for Carrefour customers across the MENA region.

As per the partnership, Carrefour now has one digital platform that integrates over 100,000 products on its website, in-store kiosks and tablets, and mobile app.

Carrefour move to unify its digital platform comes as shoppers increasingly turn online. The GCC’s retail sector is estimated to grow by 25% to reach $313 billion by 2021, according to Alpen Capital while e-commerce market is set to triple to $49 billion by 2021, a report by Deloitte predicts.

“Our digital transformation with SAP enables our customers to order online or from our mobile app and have them delivered to their doorstep, said Marco Antonio Urios, Senior Vice President, Omnichannel Solutions and Supply Chain at Majid Al Futtaim Retail.

In 2018, Majid Al Futtaim which has more than 750,000 daily customers launched the Carrefour digital platform, running on the SAP Hybris solution, now called SAP Commerce Cloud, in Egypt, Jordan, Saudi Arabia, Lebanon, and the UAE. The retail group said that it plans to extend their services across more markets it operates Carrefour in.

The company also launched an express online one-hour delivery service, CarrefourNow; Scan&Go that enables customers to scan and pack products as they shop the aisles for seamless in-store shopping; among several other omnichannel digital solutions for in-store and online shopping.

Nearly 81% of retailers worldwide said that it is important to transform customer experiences and equip store associates with real-time insights, according to research by SAP.

Studies also reveal that shoppers are receptive to such efforts from retailers. Research by consultancy Accenture shows that 91% of customer are more likely to shop with brands that recognize and remember them and provide relevant offers.

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