Al Shanfari assumed his current role in 2018. In 2023, the company established the largest cloud kitchen in Oman in collaboration with KitchenomiKs. In January 2023, it launched its 360° VR technology for virtual venue exploration. In March 2024, OCEC signed an agreement with TotalEnergies Renewables Distributed Generation Middle East & Africa to develop a 4.6 megawatt-peak rooftop solar photovoltaic project. Al Shanfari also represents the broader region as chairman of UFI, the Global Association of the Exhibition Industry for the Middle East and Africa. He is also a member of the board of trustees at Oman Tourism College and is chairman of Emerging Technology (ETCO), Hotel Destination Management, and the Crown Plaza-OCEC. He began his career with Omantel and Ooredoo.