Knippenberg assumed her current role in September 2015. In February 2024, the company, alongside Hwadi, inaugurated the Cloud 7 Hotel Al Ahsa in Saudi Arabia as part of “The Collective by Kerten Hospitality,” a $400 million allocated investment initiative for 20 projects in Saudi Arabia. In March 2024, the company announced the development of the House Urban Eco Resort Riyadh in collaboration with Saudi Arabia’s Ministry of Tourism, Rikaz, and RAFAL Real Estate Development Co. Knippenberg sits on the advisory boards for the Arabian Hotel Investment Conference, the Saudi Arabia Hospitality Investment Conference, and the Arabian Travel Market Dubai. In addition, she is an ambassador for the Global Hospitality Student Challenge and part of the Sustainable Markets Initiative Committee.