Al Midfa has been with SCTDA since 2011, which promotes the emirate of Sharjah as a tourist destination. Al Midfa has over 20 years of industry experience and is also the chairman of the Sharjah International Marine Sports Club, a member of the Emirates Tourism Council, and a member of the board of trustees of Skyline University College, among other roles. He previously worked with the Sharjah Airport Free Zone.