Eiroa has been the CEO of Dubai Holding Entertainment since December 2021. He has more than 23 years of experience in the experiential entertainment industry. The company’s portfolio features 17 destinations, parks, and attractions, including Global Village, LEGOLAND Dubai Theme Park, Ain Dubai, Dubai Parks and Resorts, and the Coca-Cola Arena. In 2023, Global Village had nine million visitors and won several Guinness World Records, including for the world’s tallest landmark sign for its “Hatta” sign. In November 2023, Dubai Parks and Resorts signed an exclusive multi-year partnership with Real Madrid C.F. to create Real Madrid World. Eiroa was previously the CEO of CircusTrix and Palace Entertainment.