Al Humaidhi is an interior designer who established Pieces by Farah in 2012. Today, she runs several Kuwait-based businesses, all of which revolve around design. In 2014, she began presenting design courses, which were taught across the GCC. In 2018, she started offering design courses online. Al Humaidhi’ businesses include the homeware products label Farah Home, the ecommerce platform My Athath, The Healthy Home, and Mirzaam Expo.