El Sayed has been CEO and managing director of ARTIC, a wholly-owned subsidiary of Al Faisal Holding, since 2017. ARTIC’s current portfolio includes over 35 hotels and projects in the Middle East and Africa, Europe, and North America. In November 2023, ARTIC signed a franchisee agreement with IHG Hotels & Resorts to rebrand its hotel in Times Square, New York, to Crowne Plaza. El Sayed was previously group CFO for the Al Faisal Holding Company.