Vaidhyanathan has over 25 years of experience as a C Suite leader across multiple business sectors including food, automotive, retail, logistics, hospitality and technology. He oversees the Ghassan Aboud Group’s portfolio, which includes large-scale public-private partnerships with AD Ports Group in food and automotive sectors, as well eB2B digital platforms. In January 2024, the Abu Dhabi Food Hub signed a tri-party MoU with Etihad Cargo and Abu Dhabi Airports to jointly establish Fresh Corridor 2.0 to aid in food trade. Vaidhyanathan also runs the market leading digital distribution platforms, BuyGro and BuyParts24.