Al Haddad assumed his current position in May 2022 and led Salik’s IPO on the Dubai Financial Market, which was more than 49 times oversubscribed across all tranches. In January 2024, Salik introduced two new toll gates in Dubai, which will increase the company’s total toll gates to ten. In Q1 2024, Salik recorded total revenues of $153 million, an increase of 8.1% compared to 2023. The company also witnessed a 16.5% increase in registered active accounts to approximately 2.5 million.