Moustafa has been with TMG Holding for more than 40 years. TMG Holding develops large-scale integrated communities and tourism investment projects. In July 2024, TMG launched its mega development “SouthMED,” spanning over 23 million sqm along the Egyptian North Coast shoreline. According to the company, SouthMED saw over $5.2 billion in sales in less than a month, bringing TMG’s total reported annual sales to over $8.1 billion by July 2024. Also in July 2024, TMG started construction on Banan City, a new smart residential city in Saudi Arabia. The project is offering 27,750 residential units across 10 million square meters and has generated sales north of $1 billion in less than three months since its launch.