Awadalla was appointed to his current role in 2012, when TIME Hotels Management was established, making him one of the co-founders. The company today operates 14 properties and 1,465 keys. In early 2021, the company announced that it would be opening its first two hotels in Egypt: a 130-room TIME Marina Hotel & Conference Centre; and a 203-key TIME Coral Resort Nuweiba. It also announced eight new properties across the Middle East and a 120-key TIME Phoenix Hill in Mauritius. Awadalla has over 38 years of experience. He previously held roles for Mövenpick Hotels & Resorts, Hilton International, Rotana Hotels, and Layia Hospitality Management.