EMAAR Misr plans and constructs urban areas in Egypt. It is affiliated with Emaar Properties, which owns an 87% stake. In mid-2022, the company signed a partnership contract with Eagle Hills Egypt, to develop a residential, touristic, and commercial project in the North Coast, and acquired a 25% stake in Eagle Hills. In July 2022, the company launched the first phase of SOUL project in North Coast, with an expected investment cost of $1.7 billion.