Awad joined EFG Holding in 1998 and assumed his current position in 2013. EFG Hermes—EFG Holding’s investment bank—recorded $5.3 billion in assets under management as of September 2024, a 15% year-on-year increase. In 2025, the investment bank completed advisory on the $323 million IPO of Nice One Beauty to be listed on the main Saudi Exchange. In 2024, it completed advisory on IPOs for Talabat, LuLu Retail, Alef Education, Parkin, Spinneys, UIHC, Miahona, the Beyout Investment Group, Almoosa Health, and the Fakeeh Care Group, and the $12.35 billion secondary offering of Saudi Aramco, among others.