Soufi assumed his current position in 2024. In the same year, Sidra Capital had $4.8 billion in total assets under management, up 16.13% compared to 2023. It has offices in Jeddah, Riyadh, London, Dubai, and Singapore. In 2024, Knowledge Economic City signed a framework agreement with Sidra Capital and Raseel Properties to establish a closed-ended real estate investment private fund with a total investment of $266 million. In January 2025, the firm announced the establishment of the $533.3 million Al-Bushra Infrastructure Development Fund in partnership with Sager Group. Soufi was previously CEO of UBS Saudi Arabia and also worked at Samba Financial Group and the Saudi National Bank.