Awadalla cofounded TIME Hotels Management in 2012 and was appointed CEO to oversee the company’s 17 hotels. In 2022, TIME Hotels opened the Time Coral Nuweiba Resort overlooking the Gulf of Aqaba and TIME Moonstone Hotel Apartments in Fujairah. It also added City Landmark Suites Tabuk in Saudi Arabia and Atlas Crown in Morocco to its portfolio. Awadalla has 39 years of industry experience and has previously worked with leading global hospitality companies, including Mövenpick Hotels & Resorts, Hilton International, and Rotana Hotels.