Fakhoury assumed his current role in September 2016. The Cristal Group manages four properties in the Middle East—two in Kurdistan, Iraq, one in Saudi Arabia, and its flagship property in Abu Dhabi. It has an additional five hotels in the pipeline. It was established in Abu Dhabi in 2007. In 2022, the group recorded an annual hotel turnover of more than $15 million. In 2023, Fakhoury spearheaded a move into white-label hospitality solutions, forming strategic alliances with Hilton, Accor Hotels, IHG, Marriott, and Wyndham Worldwide. He has been in hospitality for over 30 years and was previously COO of the Cristal Group from October 2007. Before joining Cristal Hotels, Fakhoury worked for Rotana Hotels, Starwood Hotels, Radisson Hotels, Hyatt Hotels and The Luxor Hotel and Casino in Las Vegas.