Eiroa was appointed to his current role in December 2021. Dubai Holding Entertainment develops, operates, and manages media and entertainment platforms and leisure attractions in the U.A.E. Some of its attractions include Ain Dubai, Global Village, Dubai Parks and Resorts, Coca-Cola Arena, Roxy Cinemas, and The Green Planet. Its entertainment and media portfolio includes the Arabian Radio Network (ARN), which has ten radio stations under it. Eiroa was previously the CEO of CircusTrix, Palace Entertainment, and Parques Reunidos.