Akhannouch founded AKSAL Group in 2004. The group employs more than 1,130 people and is the sole franchisee for 45 leading brands in Morocco, including Emporio Armani, Fendi, Gucci, Oysho, Ralph Lauren, Zara, Banana Republic, Massimo Dutti, Pull & Bear, Bershka, and Gap. In 2011, the group launched the Morocco Mall, which covers 10 hectares with 70,000 square meters of commercial space. In 2017, she launched her cosmetics and beauty brand Yan&One. The group also created the AKSAL Academy for careers in retail and the AKSAL Social Initiative to support social, cultural, educational, and health projects.