Al-Rashid assumed her current role in October 2020. In 2021, the Saudi-listed company rebranded from Saudi Research and Marketing Group to Saudi Research and Media Group (SRMG) and launched Manga Arabia. It also acquired a 51% stake in the Arabic podcast platform Thmanyah and expanded into publishing with the launch of Raff Publishing. SRMG saw its revenue grow by 27.6% during the first nine months of 2022 to reach $719 million, compared to $563.6 million in the same period in 2021. It is present in 11 countries, with 25 websites and 30 titles. Before joining SRMG, Al-Rashid served as a senior media advisor and was posted to the Saudi Embassy in London as communications director, heading the embassy’s media department. She also sits on the board of the Argaam Investment Company and serves as the chairman of the Red Sea Film Festival Foundation and chairman of Thmanyah Publishing and Distribution.