Choucair became CEO of OMG MENA in June 2021, which provides strategic communication and media consultancy services to brands. Before taking on her current role, Choucair was COO at OMG MENA from June 2019. She is also vice chair at the Advertising Business Group, a founding board member at Unstereotype Alliance, and a board member at Endeavor and IAB GCC. And she’s an Advisory Council Member at the Middle East Action for Diversity Council, which addresses the region’s diversity and inclusion challenges.