The Emirates Telecommunications Group was established as Emirates’ telephone company and rebranded to e& in 2022 as it transformed into a technology and investment group. It serves over 173 million subscribers across 32 countries in the Middle East, Asia, and Africa. In July 2023, e& enterprise completed the acquisition of 63.3% of Beehive for $23.6 million. In December 2023, the group acquired 50.03% of the Careem Everything App for $400 million.