Kenanah assumed his current role in September 2019. Since then, he has overseen partnerships with healthcare companies like Philips Healthcare, Samsung Medison, 3M Dental, Mitaka, B.Braun AESCULAP, Honeywell, and Cair LGL. In the first half of 2024, these companies accounted for 23% of EHS’s total business. In July 2024, Emitac unveiled an eight-year partnership with Reem Hospital, alongside Philips to provide the hospital with advanced diagnostic tools. Kenanah was previously the general manager for Türkiye and the Middle East at GE Healthcare.