Ireland joined Amanat Holdings in 2021 as CFO, became acting CEO in March 2023, and became CEO in March 2024. Amanat Holdings establishes, acquires, operates, and integrates companies in the healthcare and education sectors across MENA. In H1 2024, the group made $118 million in revenues and $1 billion in total assets. The group is currently expanding its presence in long-term care with 200 beds and ultimately targeting 700 beds. Ireland previously held CFO roles at Qiddiya, DXB Entertainments, Rotana Media Group, and 21st Century Fox.