Koudsi founded NCH in 1978 and has been leading the company ever since. In 2023, NCH built a new warehouse facility powered by renewable energy. NCH has three warehouses across the U.A.E. and a portfolio of over 1,500 products manufactured in the U.S., Canada, Europe, Asia, and the Middle East. Koudsi is also a board-certified pharmacist and a member of councils and government agencies, including the Dubai Economic Department.