Silva joined Jumeirah as CEO in 2018, having previously spent 27 years with Four Seasons. Jumeirah operates nearly 7,000 keys in nine countries with more than 7,800 employees. The Burj Al Arab is the most well-known of the group’s 25 properties across nine countries, with 50% of its portfolio located outside of the U.A.E., including hotels in London, Capri, Mallorca, and Shanghai. In 2021, the company reopened the Carlton Tower Jumeirah in London following an extensive makeover. In the same year, the company opened its new Jumeirah Airport Lounge at Dubai International Airport.