Lafferty has over 34 years of experience working in leading multinational corporations across the globe, including Procter & Gamble, The Coca-Cola Company, and British American Tobacco. He joined FHH in 2018, where he oversees more than 2,500 people. In April 2023, FHH acquired the beauty and cosmetics Egyptian company Easy. In March 2023, FHH launched “eon,” an all-natural supplement brand of herbal blends. In 2022, FHH also launched the second phase of its “Passionately Handmade” initiative in collaboration with Egypt's Misr El Kheir Foundation and aligned with Egypt's Vision 2030 for sustainable development.