Al Hassawi first joined du in 2006. He was appointed acting CEO in 2020 and became CEO in June 2021. By Q3 2023, du made $2.7 billion in revenues, and its 5G network reached 98.5% coverage. By the end of 2022, du employed 3,083 people. In May 2023, du collaborated with Samsung Electronics to inaugurate its first regional service collection point in an operator store in Abu Dhabi. In the same month, it set out to achieve net zero scope 1 and 2 emissions within its operations in the U.A.E. by 2030 and scope three by 2050. Before du, Al Hassawi worked with the Emirates Group.