Established in 2008, Sumou Holding operates in the logistics, construction, investments, and real estate sectors. Its subsidiary, Sumou Real Estate, has worked on over 19 infrastructure projects and six superstructure projects across nine cities in Saudi Arabia. In September 2023, the company signed an $8 million agreement to oversee the development of the Alinma Ajyad Real Estate Fund project in Makkah. It reported $51.8 million in revenues in the first nine months of 2023. In January 2024, the Asmou Real Estate Development Company, part of Sumou Holdin, signed a letter of intent with Kempinski Hotels to operate Sumou Towers in Jeddah.