The Al Naboodah Group was founded in 1958 by two brothers, Saeed and Mohammed Juma Al Naboodah. Today, it employs over 10,000 people. It has two main subsidiaries: the Al Naboodah Construction Group and the Al Naboodah Commercial Group. The former has worked on landmark projects, including Palm Jumeirah, Business Bay, Yas Island, Dubai Water Canal, Dubai International Airport, Dubai World Central, and the Expo 2020 exhibition site. The latter is the exclusive distributor of Peugeot in Dubai and the Northern Emirates and HAVAL in the U.A.E.