The Alshaya Group is one of the Middle East’s largest global brand franchise operators. It was established in Kuwait in 1890. It represents 70 brands covering fashion & footwear, food, health & beauty, pharmacy, optics, home furnishings, and leisure and entertainment. It has a presence across MENA, Türkiye, and Europe. In September 2023, the group launched its Aura loyalty program in Bahrain, following its launch in Qatar, Kuwait, the U.A.E., and Saudi Arabia, with the number of members exceeding seven million in 18 months.