GMG began operations in 1977 as a small butchery selling western meat, fish, and cold cuts. Today, the conglomerate has businesses in health, beauty, everyday goods, sports, logistics, and property, with stores across MENA, Malaysia, Hong Kong, and Indonesia. In May 2023, the company opened its first store for its homegrown brand Sun & Sand Sports (SSS) in Singapore. GMG plans to open 11 SSS stores across Southeast Asia, including Singapore and Malaysia, over the next three years.