ASG was established by Ghassan Ahmed Alsulaiman in 1983 in Saudi Arabia. The group owns, operates, and invests in companies across the retail and logistics sectors. It started with the Swedish home furnishing company IKEA. Today, ASG’s companies include IKEA Saudi Arabia and Bahrain, Flow Progressive Logistics, Salasa, Ehteraf Real Estate Development, Livspace, and Cartlow. In January 2023, the group acquired exclusive franchise rights for Circle K convenience stores in Saudi Arabia.