Juffali was founded by brothers Ebrahim, Ali, and Ahmed Abdullah Juffali, as an importer of various electromechanical products. Today the group employs more than 10,000 people and operates across mobility, technology, engineering, and services, with over 25 partners and 12 factories. Some of the group’s multinational partners include Bosch, Dow Chemicals, Ericsson, IBM, Fuso, Mercedes-Benz (Daimler AG), and Siemens. In 2019, Juffali partnered with WISeKey International and SAT to implement a strategy for the development of cybersecurity and IoT in Saudi Arabia. The company owns 11.1% of Wataniya Insurance Co.