Abussaud founded the Financial Horizon Group, a financial and management consultancy, in 2014, where Almarhoon was a managing partner until 2018. HALA Ventures began as a corporate fund under the Financial Horizon Group in 2014. In February 2024, proptech startup Rize announced the closure of its $2.9 million seed round, with participation from HALA Ventures. Some of the VC’s high-performing portfolio companies include Sarwa, MAGNiTT, VUZ, Torod, Intella, and NearPay, with four successful exits as of June 2024.