In 2022, Jumeirah Group rolled out onsite water bottling plants and water filtration systems to provide water in glass or reusable bottles for guests. The initiative replaces nine million single-use water bottles per year. The group also launched the Dubai Turtle Rehabilitation Project in 2004, which helped release over 2,000 rehabilitated turtles back into their natural habitats. As of June 2022, the group’s Dubai Turtle Rehabilitation Project had rescued, rehabilitated, and released 2,050 turtles across the U.A.E. In 2022, the group launched an on-site hydroponic farm to supply lettuces and herbs to restaurants using 70% less water for each yield. In January 2023, the group joined the Sustainable Hospitality Alliance.