Zbooni allows 10,000 merchants to sell products over chat apps and accept payments. Its services include mobile invoicing and payment solutions, data insights, and automated sales tracking. It has offices and operations across four countries, including the U.A.E., Saudi Arabia, Jordan, and Egypt. The platform generated $250 million in sales and grew nearly 100% in 2023. Zbooni also launched a new app built for Shopify merchants (cCart), focused on abandoned cart recovery via WhatsApp in 2023.