Valu offers financing options that allow users to buy, save, invest, transfer, and redeem cash. It has four million app downloads with 1.5 million customers and a network of over 6,000 online and offline merchants. Throughout 2023, Valu expanded its services beyond BNPL to “For All Things, Money,” launching new offerings, including the savings product “Akeed,” money market fund “AZvalu,” and the instant cash redemption solution “Sha2labaz.” It plans to launch in Jordan by Q2 2024 and expand its offerings to include pre-paid cards and credit cards. Valu is majority-owned by EFG Finance Holding.