Tamara allows customers to divide their payments into four installments. It has 11 million customers in Saudi Arabia, the U.A.E., and Kuwait and partners with more than 40,000 merchants, including IKEA, SHEIN, adidas, NAMSHI, and Jarir. The company became a unicorn in 2023 after raising $340 million in equity funding and $400 million in debt, bringing its total funding to $900 million. The company is backed by SNB Capital, PIF’s Sanabil Investments, Shorooq Partners, Pinnacle Capital, Impulse, Coatue, Endeavor Catalyst and Checkout.com.