Murad founded his namesake fashion house in 1997 in Beirut and Paris. Its pieces’ beading, embroidery, and finishing are handcrafted. The brand has over 100 points of sales across the U.S., France, the U.K., Monaco, Switzerland, Japan, Russia, Canada, Singapore, China, and the U.A.E. Murad has dressed regional and international celebrities such as Jennifer Lopez, Priyanka Chopra Jonas, Sofia Vergara, Celine Dion, and Kylie Minogue. Murad’s brand had 6.6 million followers on Instagram as of June 2024.