Zaki launched her brand in 2003 in the U.A.E. Today, it has a presence across the GCC and internationally. Zaki’s collections have been showcased at Dubai Fashion Week and seen on celebrities, including Demi Lovato, Dorra Zarrouk, Eva Longoria, and Mel B. The brand had more than 1.3 million followers on Instagram as of June 2024. Zaki’s designs are sold in Bahrain, the U.A.E., Kuwait, Qatar, and the U.S., as well as online platforms, including Ounass, and District 5 Boutique.