After seven years of experience at Dior, Chloé, and Lanvin in Paris, Ward returned to Lebanon in 1997 to establish his brand under his family’s fashion house. For his debut collection in the same year, he was awarded the first prize at the Société des Artistes Décorateurs design competition, with his winning designs showcased at the Palais Galliera. Ward launched his first ready-to-wear bridal collection in 2011 and his new showroom in Paris was inaugurated in 2018. He is known as the “Architect of Detail,” as he draws inspiration from contemporary architecture in his work. The brand has dressed celebrities such as Rihanna, Rita Ora, Suranne Jones, Coco Jones, and Priyanka Chopra.