Saudi-born Alazzouni graduated from the School of Museum of Fine Arts at Tufts University in Boston, Massachusetts. She designs with a focus on light, layering, beading, and delicate embroidery. Alazzouni’s collections include clothing, shoes, and accessories. She has collaborated in creating exclusive collections with Piaget, Walt Disney, and the Italian shoe label Rene Caovilla. The brand had 496,000 followers on Instagram as of June 2024.