Al Sulaimani’s mother, Mouza Al Awfi, founded the atelier in Dubai in 2015, before passing it on to her. It was renamed “Zuhra” in honor of Al Sulaimani’s grandmother, as well as their Omani roots. Her designs have been worn by the likes of Beyoncé, Kate Beckinsale, Nicki Minaj, Paris Hilton, and Mariah Carey. Atelier Zuhra has been participating in London Fashion Week since 2023 and showcased its newest Fall/Winter 2024 collection in February 2024. In 2023, Atelier Zuhra collaborated with Geneva-based Chopard on a loungewear collection featured at the Rolls-Royce Mayfair showroom in London.