Alshaikh launched her ready-to-wear namesake line in Riyadh in 2012. The brand offers women’s wear and menswear, fragrance, and accessories, and focuses on fashion as a tool for a cultural bridge. The Jeddah-based designer draws her inspiration from architecture, art installations, and the high street. She presented her Spring-Summer 2023 collection at Mexico Fashion Week and was invited to show the collection at the Milan Fashion Week.